Infoedge - 99acres, Noida
Property Posting Form UX
UX Designer | Summer Intern
Duration: 2 Months
The Story experiment
Finding out the best way to explain my projects using
Instagram Story format and to effectively communicate
my work in short duration
Property Agent | 99acres
The majority of the listing on the 99acres platform are still hosted by users(Listers). To do this they have to fill PPF(Property Posting form). Making it the most important and the backbone structure to 99acres
Understand the difficulties while listing a property on 99acres and use these insights/touchpoints to redesign the experience of form for posting the property.
Rinchan Gupta| EVP Design
Ajay Kumar | RM
Smita Mittal | Lead Designer | Mentor
Abhisek Bagaria | Lead Designer | Mentor
Uniqueness I Offered
1 year of experience in Property Visualization
Experience of Designing VUI/ VUX Experiences
Background as an Interaction Designer
Rapid Prototyping skills and Usability Testing Experience
Buying a property vs renting is a never-ending debate, but the outcome depends largely on your income and circumstances. If you’re looking to move house, and want to find a suitable rental property or shared accommodation, 99acres can help you find the right fit.
The 99acres app, which is free for Android users, allows you to browse properties for rent, purchase, along with high quality pictures, videos, and maps.
However, the majority of the listing on our platform are still hosted by users(Listers). To do this they have to fill PPF(Property Posting form). Making it the most important and the backbone strcuture to 99acres
Why Form UX is so important for 99acres?
Property Posting Form is the backbone in the functioning of 99acres. More users (Listers) post property on the 99acres website, the more listings we have, the more visitors we get.
More Property Tupples in search Result
More Buyers and Rentee
More Happy Users of 99acres
Problem Setting/Research Question
How and what native methods people use other than online property listing to sell/ rent a property?
What are the pros and cons of other methods of listing a property?
What are 99acres' competitions?
Heuristic Evaluation of 99acres website and property posting form?
Identifying problems faced by users by ghosting their progress in a monitored test environment
Interview brokers and sellers to know more about how they help users physically sell/rent their properties?
Interview Buyers and renters to understand their intent
Analyzing drop point at various stages of property posting by monitoring trackers
What can I do as an interaction Designer to reduce the cognitive load while filling forms?
What are the methods used by people to rent/sell their properties?
Word of Mouth
What I looked for?
The methods and approach
The perception and effectiveness
Information hierarchy -min info required to complete action
Simplicity & Ease of execution
Time required to complete action
User inclination and biases
Before jumping into form UX, I tried reading and learning "How to design effective and simple forms?"
I came across a book Web Form Design: Filling in the Blanks by Luke Wroblewski, which held me shape my competitive analysis and Heuristic Evaluations of PPForms
Why analysis of fields in form's UX important?
More fields/ data points you collect from the user, the longer your form will be, hence increasing the cognitive load on the user and the possibility of dropping out.
99acres: Property posting form analysis
Why analysis of the field type in the form's UX important?
Because during my research I found, field types affect
The time it takes for a user to execute field
Cognitive load while choosing an option or filling text
Interaction and Ease of execution
Number of field
Heuristic Evaluation 99acres form
complete the form
Chances of dropout at stage 2
Download Report - Secondary Research
Report: Competitive Analysis
Analysis of- Ease of posting property on other websites
Qualitative Research | Research Methods
Aim: Monitor step by step progress of user while filling the form
Screen Monitoring & Analytics tool was used on live users. We monitored & analyzed 27 users while filling the form.
Avg Time was around 15min
Objective: Learn about holistic problems faced by users, while also focusing on Form UX
2 Brokers (Buniyad Real Estate Service, Surya Properties)
2 Posters ( Seller, Renter)
2 Service Users (2 Lessor)
Summary of Primary Research
Identify & Define
Identify & Define
Identified Structured Problems
Perception of the length of the form
Time required to post your property
Property form across the platform are not consistent
Ease method of getting photos and location
Establishing a sense of satisfaction/ validation to the user that they are at the right place
Making form experience more like a conversation and personalized
Keeping user engaged & motivated
Establish with the user the benefit of asking for extra detailed information
UX Points and Goals
Illuminate the path to completion
Ensure consistent communication
Keep proper grouping
Using smart defaults for common fields depending upon previous responses
Interactive progress bar
Sparse use of select menus
Corrective messages on fields
Obvious naming of data and buttons
Provide clear information for why that data is needed
Reducing fluff in the form
One Column layout/ rework on the layout of the form
Problem Statement (to be used for ideation)
Property posting form on 99acres is lengthy, inconsistent across the platform, and fails to communicate with users the benefits of extra details that we are asking for.
Existing PPF form for comparison
It is lengthy and asks the user for 43 details to list their flat on 99acres
Still not finish!!
Omg! how long is this form!!
When will this end!!!
Ideation & Solution
Ideation & Solution
Dynamically show the user how his listing would look on the 99acres website search result page.
This would motivate them to put effective and lucrative details
Editable property posting page
Allow/ expose the user to micro-design the whole page with the realtime editor. Allowing user (Builders) design custom, brand-centric designs and host it on 99acres.
Sharable personalized card
After successfully posting property we provide the user with a sharable card which they can share from their side with their contacts or in some group.
Using social media as an onboarding point by using a Chatbot
Using Wit.ai to create a messenger chatbot. This would allow user to just have conversation with 99acres chatbot to list their property with us
Solution 1 (Redesign)
2 Column layout
Interactive progress bar
3 Methods to upload photos of the property
50% reduction in form length (23 fields total, 18 Compulsory)
50% reduction in form filling time
New Form UI | Video
Solution 2 (VUI)
Users can ask any queries they have
Reduces listing time to 2 min* Average
Eliminates the need to visit our website or download 99acres App
Can be invocated from any Device with google assistant
Evolving with each invocation
VUI gets better with every invocation as it is constantly learning new invocation methods and intent & entity delivery
Requires only 8 Datapoints
Successful listing only required 8 Data points. Can be used the only device and reduces the need to download the app or visit website.
Prototype Video | Developed in Dialogflow
Made with 💗 ,74 cups of ☕ and 💻 code by Us